Websites and Advertising – How Does Site Promotion and Article Marketing Work Together?

The purpose of website promotion is to get highly targeted prospects to your website or capture page because prospects turn into leads and leads turn into sales.

The purpose of article marketing is to gather as many highly targeted prospects as possible. Targeted prospects are people who have a strong interest in the product, service or niche market that you are promoting. What article marketing does is provide your visitors with a sample of information and an opportunity.

What kind of opportunity?

An opportunity where if your reader wants more information all they have to do is click the link in your resource box and check out your website. Articles are like little sales people, where their main goal is to get the customers to click the backlink that goes to your site.

The way that you get your articles (or sales people) do this is by giving the customer useful information that they can apply. If they like the sales person’s personality and they provide good information, then chances are the customer will buy your product or opt-in to your business.

Now if the customer does not like the sales person and does not like the information or the personality the sales person has, then most likely the customer will not buy or opt-in.

What I’m trying to say is your articles represent you and your business so make sure that they are representing it in a positive way rather than a negative. Always make sure your articles are high in content and provide your readers a solution to their problems.

» Tags: , , , , , , , , , , , , , , ,

Comments are closed.